ADABINA FIRLYANI, Raisa; MILLANYANI, Heppy. The Impact of Utilitarian, Hedonic, and Social Value on Purchase Intention through Customer Trust in Live Streaming: A Study of Wardah Beauty Products on TikTok. International Journal of Science, Technology & Management, [S. l.], v. 6, n. 4, p. 636–643, 2025. DOI: 10.46729/ijstm.v6i4.1319. Disponível em: https://ijstmjournal.com/index.php/ijstm/article/view/1319. Acesso em: 17 jul. 2026.