ZAKRI, Melvin; TARWIN; LUTVIA AUDY. Marketing Strategy Analysis of Bu Yanti’s Betawi Traditional Cake Micro-Enterprise In Ciledug, Tangerang, To Improve Consumer Satisfaction: A Swot Approach. International Journal of Science, Technology & Management, [S. l.], v. 7, n. 5, p. 657–668, 2026. DOI: 10.46729/ijstm.v7i5.1466. Disponível em: https://ijstmjournal.com/index.php/ijstm/article/view/1466. Acesso em: 24 sep. 2026.