Zakri, M., Tarwin and Lutvia Audy (2026) “Marketing Strategy Analysis of Bu Yanti’s Betawi Traditional Cake Micro-Enterprise In Ciledug, Tangerang, To Improve Consumer Satisfaction: A Swot Approach”, International Journal of Science, Technology & Management, 7(5), pp. 657–668. doi: 10.46729/ijstm.v7i5.1466.