Ahmad Nurhadi, Mahnun Mas’adi. Evaluating The Effectiveness of Digital Personalization and Ai In Consumer Behavior: A Methodologically Rigorous Meta-Analysis. IJSTM [Internet]. 2026 Sep. 14 [cited 2026 Sep. 24];7(5):652-6. Available from: https://ijstmjournal.com/index.php/ijstm/article/view/1465